DISNEY VACATION CLUB | VIRTUAL EVENT

Short film on the new Island Tower at Disney’s Polynesian Villas & Bungalows in the iconic Disney’s Polynesian Village Resort.

Wrote script, concepted, and provided creative direction on Elements of Magic: Stories Behind Island Tower, a documentary to accompany the new tower in a beloved Walt Disney original Resort.

Agency: Dentsu | GCDs: Mike Wegener, Lisa Tango | CDs: Emma Alvarez | Sr. Copywriter: Samantha Holm

Born from an original concept by Walt Disney, Island Tower brings the legacy of a beloved property into the modern day with a new interpretation of Polynesian architecture, artwork, and stories.

The six-part documentary features chapters on nature, art & heritage, hospitality, and family — and has been adapted for a film on Disney Plus.

Watch an excerpt from Chapter 3: The Elements of Family, featuring The Hawker Family.

Watch an excerpt from Chapter 2: The Elements of Nature featuring Polynesian tattoo artist Joshawa Elsas.

Sweepstakes

The premiere accompanied a sweepstakes to generate leads, which included supporting tactics across organic and paid social media, newsletters, and more.

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