Copy for a brand no one hopes to need — but making them happy they found it.

Matching Preparation H's bold, playful visual identity, we wrote copy that proved the right joke can make even hemorrhoid cream feel like a friend. The result was a site with a light sense of humor (never afraid to lean into a butt pun) that made consumers feel at ease and transformed an uncomfortable product category into something approachable, human, and refreshingly unembarrassing.